Actors Sell Faces to AI Studios

Actors are beginning to license their likenesses and perform controlled facial‑expression capture sessions so studios can build 'digital humans' that act in AI‑generated films. That practice converts a form of labour into a licensable asset and creates new contractual norms around image rights, residuals, and consent. — If widespread, face‑licensing will reshape performer bargaining power, copyright/deepfake law, and labor markets in film and streaming, while creating pressure for new regulations on digital likeness and revenue sharing.