Putting ads into chat assistants converts a conversational interface into an explicit advertising channel and revenue center. That changes incentives for response ranking, data retention, and which user queries are monetized versus protected (OpenAI plans to exclude minors and sensitive topics).
— The shift will reshape privacy norms, platform competition, and who funds vast AI compute bills, making advertising policy central to AI governance.
msmash
2026.01.16
100% relevant
OpenAI announced ads will appear at the bottom of free and low‑tier ChatGPT answers in the U.S., and that ad revenue is expected to cover billions in costs and help fund $1.4T compute commitments.
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