Advocates Wearing 'Expert' Hats Guide Media

PR teams often route reporters to activist‑researchers with prestigious institutional bios who deliver sweeping judgments that shape headlines. This dual role launders advocacy as neutral expertise in fast‑moving policy fights, especially in medicine. The result is early coverage that mirrors advocacy frames rather than evidence appraisals. — Understanding this role-blurring helps readers and policymakers audit 'expert consensus' claims in polarized domains before they harden into policy.