AI Assistants Become Ad Networks

OpenAI is hiring to build ad‑tech infrastructure—campaign tools, attribution, and integrations—for ChatGPT. Leadership is recruiting an ads team and openly mulling ad models, indicating in‑chat advertising and brand campaigns are coming. — Turning assistants into ad channels will reshape how information is presented, how user data is used, and who controls discovery—shifting power from search and social to AI chat platforms.