OpenAI is hiring to build ad‑tech infrastructure—campaign tools, attribution, and integrations—for ChatGPT. Leadership is recruiting an ads team and openly mulling ad models, indicating in‑chat advertising and brand campaigns are coming.
— Turning assistants into ad channels will reshape how information is presented, how user data is used, and who controls discovery—shifting power from search and social to AI chat platforms.
BeauHD
2025.12.03
50% relevant
The Recap is an example of an attention‑platform pivot toward productized, contextual experiences (like assistants or recaps) that can be monetized or used as ad inventory or targeting hooks—mirroring the existing idea that conversational/agent layers will become advertising channels.
EditorDavid
2025.11.30
92% relevant
The article reports an internal ChatGPT beta referencing an 'ads feature', 'bazaar content' and 'search ads carousel' — concrete evidence that OpenAI is trialing turning ChatGPT into an advertising channel, directly matching the existing idea that assistants will monetize via ads and reorient ad markets and data flows.
EditorDavid
2025.11.30
57% relevant
The story shows an AI‑curated creative being deployed as an omnichannel ad product (TikTok, YouTube, NFL broadcasts etc.), illustrating how AI‑derived content is being packaged and distributed like an ad network product, foreshadowing assistants/platforms becoming central ad intermediaries.
EditorDavid
2025.10.11
100% relevant
OpenAI job listing for a Growth Paid Marketing Platform Engineer and reporting that Fidji Simo is staffing a team to bring ads to ChatGPT.