Dealer software firms are deploying customer‑facing AI kiosks that answer questions and guide buyers on showroom floors, performing most pre‑sale interactions while leaving only paperwork and final negotiation to humans. Early deployments (Epikar’s Pikar Genie in South Korea) correlate with lower salesperson headcounts and dealer caution in the U.S.
— If widely adopted, showroom AI could shift employment at dealerships, alter how trust and warranties are built into car purchases, and concentrate vendor influence over product presentation and upsells.
BeauHD
2026.04.10
100% relevant
Epikar’s Pikar Genie pilot (used by Renault, BMW, Volvo in South Korea) and Renault’s reported reduction from six to three salespeople in an automated showroom.
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