AI‑moderated interviews scale survey 'why'

YouGov Voices embeds an AI moderator into post‑survey workflows so hundreds or thousands of respondents can have dynamic, follow‑up conversations and produce machine‑analyzed transcripts and theme summaries alongside standard survey metrics. That packages qualitative explanations (motivations, sentiment, reasoning) into the same interface where clients already see quantitative results. — If platforms can cheaply produce 'why' at scale, journalists, policymakers and firms may treat AI‑derived qualitative syntheses as primary evidence — shifting who interprets public opinion and how narratives are formed.