AI Targeting Fuels Betting Addiction

Sportsbooks are applying machine learning and personalization to identify and target users (including those losing money), and product design (VIP programs, timed promotions) can override 'responsible gaming' safeguards. Recent reporting shows regulators are responding with license reviews, information subpoenas and proposed limits on when and how promotions can be served. — This reframes online gambling as a convergent tech, public‑health and regulatory problem: AI‑driven personalization can amplify addictive behavior, prompting new rules and enforcement that will shape platform business models.