States are beginning to treat knowledge about automated, personalized pricing as a right—requiring clear, on‑site notices when personal data and AI determine the customer’s price. That turns algorithmic pricing from a black‑box business practice into a visible regulatory battleground with fast‑moving litigation and copycat bills.
— If adopted broadly, disclosure laws will shift market power, enable enforcement and class actions, and force platforms to change UX, pricing systems, and data governance across retail and gig platforms.
msmash
2025.12.01
100% relevant
New York’s budget‑enacted law requiring the specific notice 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA,' the NRF lawsuit, Judge Jed S. Rakoff allowing enforcement, and Uber’s early compliance.
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