Amazon as Retail Logistics Backbone

Updated: 2025.09.20 1M ago 1 sources
Amazon will now fulfill orders placed on Walmart.com through its Multichannel Fulfillment network, shipping in unbranded boxes to meet Walmart’s rules. The same service already supports eBay, Etsy, and Temu and will add Shein, making Amazon a cross‑platform logistics layer while competing with UPS, FedEx, ShipBob—and Walmart’s own network. — This recasts Amazon as neutral infrastructure for rivals, raising dependence and antitrust questions as platform power consolidates in logistics rather than storefronts.

Sources

Sold on Walmart, Sent by Amazon: The Weird New World of Online Retail
msmash 2025.09.20 100% relevant
Amazon VP Dharmesh Mehta said Walmart orders are auto‑routed through Amazon’s network; packages are unbranded; Amazon’s third‑party services earned $156B in 2024; Shein integration is coming.
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