Amazon Tax Raises Prices Everywhere

The article argues Amazon’s growing cut of seller revenue (roughly 45–51%) and MFN clauses force merchants to increase prices not just on Amazon but across all channels, including their own sites and local stores. Combined with pay‑to‑play placement and self‑preferencing, shoppers pay more even when they don’t buy on Amazon. — It reframes platform dominance as a system‑wide consumer price inflator, strengthening antitrust and policy arguments that focus on MFNs, junk fees, and self‑preferencing.