American Flag Becomes MAGA‑Coded

A new YouGov survey finds 55% of Americans associate the American flag with MAGA Republicans, and 87% of self‑identified MAGA Republicans say the same. Democrats overwhelmingly associate the Confederate flag with MAGA, while MAGA Republicans link their identity to flags and a cluster of personalities and foods. This suggests a national symbol has become a partisan brand cue. — If the American flag is perceived as a partisan marker, campaigns, institutions, and brands must recalibrate how they use national symbolism in public spaces and communications.