Banning Unskippable Video Ads

Vietnam will enforce a law from February 2026 that forbids forced video ads longer than five seconds and requires platforms to provide a one‑tap close, clear reporting icons, and opt‑out controls; the law authorizes ministries and ISPs to remove or block infringing ads within 24 hours and to take immediate action for national‑security harms. — If other states emulate this approach, regulators will move from content policing toward mandating UI/attention safeguards, reshaping adtech business models, platform design defaults, and cross‑border compliance regimes.