Bite‑Sized LLM Content Hurts SEO

Google warns that deliberately chunking articles into ultra‑short paragraphs and chatbot‑style subheads—aimed at being more 'ingestable' by LLMs—does not improve Google search rankings and may be counterproductive. The company says ranking still favors content written for human readers and that click behaviour remains an important long‑term signal. — This matters because it rebukes a fast‑spreading advice trend, affecting publishers’ business models, the quality of publicly accessible information, and how platforms mediate human vs machine audiences.