Blind Tests Beat Prestige Taste

Updated: 2025.10.09 1M ago 1 sources
Repeated blind tastings—starting with the 1976 Judgment of Paris and followed in 1978, 1986, and 2006—ranked California wines above France’s most vaunted labels despite experts’ expectations. This suggests much of 'expert' wine judgment is status and label‑driven, not reliably discriminative. Blinding is a practical design that can pierce gatekeeping in cultural domains. — It argues for broader use of blinded evaluation to curb prestige bias in culture, hiring, awards, and media criticism, challenging deference to credentialed tastemakers.

Sources

The Myth of the Sommelier
Cremieux 2025.10.09 100% relevant
California’s Chateau Montelena and Stag’s Leap repeatedly beat top Burgundy and Bordeaux in blind tastings judged by French and international panels.
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