Boycotting agents for AI clients

Updated: 2025.10.06 16D ago 1 sources
SAG‑AFTRA signaled that agents who represent synthetic 'performers' risk union backlash and member boycotts. The union asserts notice and bargaining duties when a synthetic is used and frames AI characters as trained on actors’ work without consent or pay. This shifts the conflict to talent‑representation gatekeepers, not just studios. — It reframes how labor power will police AI in entertainment by targeting agents’ incentives and setting early norms for synthetic‑performer usage and consent.

Sources

Fake AI-Generated Actress Gets Agent - and a Very Angry Reaction from (Human) Actors Union
EditorDavid 2025.10.06 100% relevant
SAG‑AFTRA statement and Sean Astin’s comments warning agents and calling synthetic performers unconsented derivatives of actors’ work; actors urging a boycott of any agent representing 'Tilly Norwood.'
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