Brands Split by Party

A large, party‑tagged YouGov panel shows many consumer brands now register as politically polarized: some win across the aisle while others are predominantly preferred by Democrats or Republicans. The dataset even identifies brand‑level shifts tied to events (for example, American Eagle’s slide after a July 2025 campaign), and ranks industries by exposure to polarization. — If everyday consumption is increasingly readable as political identity, corporations, advertisers, and regulators will face new incentives and risks that reshape markets and cultural cohesion.