A national survey found that while just over half of U.S. adults took a leisure trip in summer 2026, cost considerations substantially reshaped plans: 53% said budget influenced decisions, 22% overspent relative to expectations, and many scaled back to local trips or staycations. The result is a measurable conversion gap between those who intended to travel (54% planned or considered) and those who actually took the trip (51%), with notable substitution toward cheaper, local options.
— Household cost pressures are recalibrating leisure demand, with consequences for the travel industry, local economies, consumer spending patterns, and potential political salience as inflation—or perceptions of it—remains visible in everyday life.
2026.09.15
100% relevant
YouGov Serviced and YouGov Voices data: 53% reported cost influenced decisions, 22% spent more than expected, and 12% opted for local trips or staycations.
← Back to all ideas