Buzzword Susceptibility Selects Leaders

Updated: 2026.03.09 2H ago 1 sources
Employees who are more likely to accept confident‑sounding but meaningless corporate language tend to perceive managers as more charismatic and visionary, while scoring lower on analytic thinking tests. That creates a feedback loop: organizations that tolerate or reward buzzwordy communication will disproportionately promote leaders who use it, potentially lowering decision quality. — If corporate language shapes who gets promoted, this has broad implications for organizational effectiveness, workplace culture, and public policy around transparency and governance.

Sources

Are You Smart Enough to Avoid Falling for “Corporate Bullsh*t”?
Jake Currie 2026.03.09 100% relevant
Shane Littrell’s study (Personality and Individual Differences) uses a Corporate Bullshit Receptivity Scale and finds correlations between receptivity to generated buzzword phrases and lower cognitive reflection scores plus higher ratings of leader charisma.
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