California Mandates Browser Opt‑Outs

Updated: 2025.10.12 9D ago 2 sources
California’s 'Opt Me Out Act' requires web browsers to include a one‑click, user‑configurable signal that tells websites not to sell or share personal data. Because Chrome, Safari, and Edge will have to comply for Californians, the feature could become the default for everyone and shift privacy enforcement from individual sites to the browser layer. — This moves privacy from a site‑by‑site burden to an infrastructure default, likely forcing ad‑tech and data brokers to honor browser‑level signals and influencing national standards.

Sources

California 'Privacy Protection Agency' Targets Tractor Supply's Tricky Tracking
EditorDavid 2025.10.12 74% relevant
The CPPA fined Tractor Supply in part for failing to honor opt‑out preference signals like Global Privacy Control, directly connecting the mandate for browser‑level opt‑outs to real enforcement and penalties.
New California Privacy Law Will Require Chrome/Edge/Safari to Offer Easy Opt-Outs for Data Sharing
EditorDavid 2025.10.11 100% relevant
Governor Gavin Newsom signed the California Opt Me Out Act; it mandates a universal opt‑out preference signal in browsers by January 1, 2027.
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