Campus 'Moms' as a paid industry

A new crop of concierge companies offers paid parental services to college students — from dorm cleaning and laundry to emergency‑room accompaniment and sorority recruitment coaching. These firms (e.g., MindyKnows, Bama Mama, Campus Mom) market parental reassurance to faraway families and monetize emotional and practical care once provided informally. — This trend matters because it privatizes caregiving, creates new low‑wage service jobs, amplifies inequality in student support, and raises questions about student autonomy and consumer protection.