Celebrity Selfhood as Marketed Product

Public figures increasingly treat identity change as a commercial and strategic commodity: careers, politics and moral narratives are packaged, repackaged and sold the way consumer brands are. That process blurs lines between authenticity, performance, and political signaling, making private transformations public content. — If selfhood is now a marketable product, debates about authenticity, accountability and political representation must be reframed to account for performative reinvention.