ChatGPT as In‑Chat Ad Platform

Leaked strings in a ChatGPT Android beta show OpenAI testing ad UI elements (e.g., 'search ads carousel', 'bazaar content'). If rolled out, ads would be served inside conversational flows where the assistant already has rich context about intent and preferences. That changes who controls discovery, how personal data is monetized, and which intermediaries capture advertising rents. — Making assistants primary ad channels will reallocate digital ad power, intensify personalization/privacy tradeoffs, and force new regulation on conversational data and platform gatekeeping.