ChatGPT Handles One‑Fifth of Google Searches

OpenAI says Adam Fry that ChatGPT queries that trigger a web search now amount to roughly 20% of Google’s search volume, indicating rapid user migration of informational queries into a conversational assistant interface. OpenAI is simultaneously rolling out ad formats in ChatGPT and reports no persistent user backlash to ads so far. — If a large share of discovery shifts from indexed search to assistant interfaces that bundle answers and ads, it will reshape platform power, ad markets, and how the public finds and funds information.