Cities as Game Promotion Stages

Entertainment companies are increasingly proposing to turn public infrastructure into immersive, branded promotions (airport signage, transit wraps, library programs, public art) tied to blockbuster releases. These campaigns blur advertising, civic identity, and municipal functions and provoke trade‑offs around consent, safety, and who controls public space. — If normalized, such partnerships shift who sets the cultural look and meaning of shared places and force debate about municipal oversight, commercialization, and civic values.