Co-owned consent for deepfakes

OpenAI’s Sora app introduces a consumer model where the subject of a deepfake‑style cameo is a co‑owner of the output and can delete or revoke it later. Consent is granted per user and restricted for public figures and explicit content. This productizes consent and control for AI likeness in a mainstream social feed. — It sets a de facto standard for likeness rights in AI media that regulators and other platforms may adopt or contest.