Once non‑elite beliefs become visible to everyone online, they turn into 'common knowledge' that lowers the cost of organizing around them. That helps movements—wise or unwise—form faster because each participant knows others see the same thing and knows others know that they see it.
— It reframes online mobilization as a coordination problem where visibility, not persuasion, drives political power.
Arnold Kling
2025.10.09
100% relevant
Kling cites Steven Pinker’s common‑knowledge logic to explain why unsober beliefs coalesce into movements when surfaced by social media.
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