An obscure 1970s sociologist (John Murray Cuddihy) is being revived by tech elites and far‑right influencers who use his critique of therapeutic culture as intellectual cover for anti‑modern and identity‑based arguments. The revival is spreading via high‑reach platform posts and memeified slogans ('Cuddihypill'), not traditional academic channels. That combination turns a marginal book into a politicized talking point.
— Shows how platforms and elite amplification can weaponize obscure scholarship into cultural‑political movements with implications for identity politics and antisemitic framing.
Marc Andreessen’s tweet urging followers to 'read your Adler, Cuddihy, and Nietzsche' and the subsequent promotion by Anna Khachiyan, Bronze Age Pervert, and X accounts.