Studio executives are publicly urging theaters to stop running roughly 30 minutes of trailers and advertisements before films, arguing that this practice drives patrons to arrive late and negates the promotional value of trailers. The plea also accompanies calls to enforce longer theatrical windows so films stay exclusive to cinemas longer.
— This highlights a concrete industry conflict over attention monetization, consumer experience, and the theatrical window that shapes film economics and cultural exposure.
BeauHD
2026.04.15
100% relevant
Tom Rothman’s CinemaCon comments including the line “Get off the ad crack” and his push to “enforce longer windows,” plus Variety’s report that frequent moviegoers arrive late to avoid pre‑show ads.
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