OpenAI’s Sora 2 positions 'upload yourself' deepfakes as the next step after emojis and voice notes, making insertion of real faces and voices into generated scenes a default social behavior. Treating deepfakes as fun, sharable content shifts them from fringe manipulation to a normalized messaging format.
— If deepfakes become a standard medium, legal, journalistic, and platform norms for identity, consent, and authenticity will need rapid redesign.
PW Daily
2025.12.02
82% relevant
The profile of Aitana Lopez — an entirely AI‑generated, brandable influencer — maps directly to the idea that deepfakes are moving from fringe manipulation into normalized social‑media content and commerce, demonstrating how synthetic personas (created by agencies) become ordinary advertising/attention vehicles.
David Dennison
2025.12.01
64% relevant
The article centers an AI‑produced cartoon (The Will Stancil Show) as a viral entertainment vector; that connects directly to the existing idea that synthetic media are normalizing deepfake‑style content as a routine medium of public communication.
EditorDavid
2025.11.30
75% relevant
Slop Evader is a direct response to the normalization of synthetic media described in the 'Deepfakes as everyday communication' idea: the extension’s premise (filtering post‑GPT content) assumes a large portion of post‑2022 search results are AI‑generated 'slop' (actor: Tega Brain; action: created extension that limits Google searches to pre‑Nov‑30‑2022 results across YouTube, Reddit, StackExchange, MumsNet), illustrating the public reaction the existing idea predicts.
msmash
2025.10.07
78% relevant
MrBeast’s warning comes as OpenAI’s Sora app and Meta’s Vibes enable ordinary users to generate short videos of themselves, normalizing deepfake‑style content creation and moving it into routine social feeds.
Oren Cass
2025.10.03
100% relevant
Sora 2 pitch: 'works for any human, animal or object' and is 'a natural evolution of communication,' plus an internal rollout the company says 'made new friends.'