OpenAI’s Sora 2 positions 'upload yourself' deepfakes as the next step after emojis and voice notes, making insertion of real faces and voices into generated scenes a default social behavior. Treating deepfakes as fun, sharable content shifts them from fringe manipulation to a normalized messaging format.
— If deepfakes become a standard medium, legal, journalistic, and platform norms for identity, consent, and authenticity will need rapid redesign.
msmash
2025.10.07
78% relevant
MrBeast’s warning comes as OpenAI’s Sora app and Meta’s Vibes enable ordinary users to generate short videos of themselves, normalizing deepfake‑style content creation and moving it into routine social feeds.
Oren Cass
2025.10.03
100% relevant
Sora 2 pitch: 'works for any human, animal or object' and is 'a natural evolution of communication,' plus an internal rollout the company says 'made new friends.'
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