Defense PR Normalizes Militarized AI

Arms startups now use deliberate, Silicon‑Valley style communications playbooks to rebrand military hardware as consumer‑palatable innovation. Those tactics — provocative framing, mission narratives, and influencerized storytelling — accelerate public acceptance and lower political resistance to fielding AI‑driven weapons and surveillance systems. — If private comms campaigns can manufacture normalcy around militarized AI, democratic oversight, procurement debates, and ethical review processes will be outpaced by marketing, changing how societies regulate force‑multiplying technologies.