Democrats can adopt the Republican discipline of short, repeated, always‑on messaging and aggressive communications (the 'repetition playbook') while explicitly eschewing mendacity and performative cruelty. The goal is to harness disciplined message saturation to lower an opponent's approval without mirroring the opponent's illicit tactics.
— If taken up, this tactic would shift campaign norms and change how parties compete over attention, with implications for polarization, trust, and the mechanics of persuasion.
Sarah Longwell
2026.09.23
100% relevant
Sarah Longwell argues directly that Democrats should 'steal Trump’s playbook'—keeping the always‑on, hyper‑aggressive communication strategy but leaving out 'mendacity, malice, and unhinged Truth Social rants'—and cites focus‑group feedback and Trump's sub‑40 approval as the opening.
← Back to all ideas