Display parity erodes premium branding

Budget TV brands are shipping technically competitive panels and novel color/LED tricks that make the user experience between premium and cheap sets increasingly similar. As performance converges, the decisive battleground shifts from engineering to perception, marketing, and price, creating a real risk that legacy premium brands must cut prices or cede volume. — If sustained, this threatens incumbent market structures, accelerates commoditization in consumer electronics, reshapes where R&D and industrial policy should focus, and affects retail pricing, repair markets, and trade dynamics.