Amazon says Echo Shows switch to full‑screen ads when a person is more than four feet away, using onboard sensors to tune ad prominence. Users report they cannot disable these home‑screen ads, even when showing personal photos.
— Sensor‑driven ad targeting inside domestic devices normalizes ambient surveillance for monetization and raises consumer‑rights and privacy questions about hardware you own.
EditorDavid
2025.10.12
100% relevant
Amazon’s statement: “When the customer is more than four feet away from their device, ads will display full‑screen in rotation with other content….”
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