MIDIA reports that 18% of users won’t leave a social feed upon hearing new music and, by the time they might, 33% have already forgotten the song or never saw the title. This memory and attribution gap means viral songs on TikTok often don’t convert into artist recognition or streaming plays. Younger listeners are now less likely than 25–34 year‑olds to discover and pursue artists they love.
— It shows platform design, not just taste, is rewiring cultural discovery and revenue, implying policy and industry changes around interoperability, linking, and attribution are needed.
Ted Gioia
2025.09.18
100% relevant
MIDIA’s findings: '18% do not want to leave their social feed' and '33% have forgotten what the music was or did not see the song’s name.'
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