New analysis presented at Reform’s conference (More in Common) says recent and potential Reform supporters are increasingly female, less radical, and less online, while leaning left on wealth distribution and nationalisation. These voters are wary of ending Net Zero, distrust NHS reform, and fear Farage’s Trump ties—creating a policy clash with core activists. Pollster James Frayne warned that culture‑war ‘tub‑thumping’ without delivery will trigger a backlash within six months in office.
— This shows how populist parties must moderate or fragment as they grow beyond an online‑activist base, shaping the Tory split and UK policy trajectories on climate and the NHS.
Mary Harrington
2025.09.09
86% relevant
The article argues Reform is blossoming with women—especially mothers—framing Andrea Jenkyns’s sparkly stage act as a signal of appeal to 'Middle England’s mums.' That directly echoes evidence presented at Reform’s conference that its growing support skews more female and less radical.
Tanya Gold
2025.09.07
100% relevant
More in Common’s conference brief (ceiling ~42%, female/less‑online growth, Net Zero and NHS reform skepticism) and Frayne’s warnings on competence versus culture‑war rhetoric.
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