YouTube now leads streaming viewership, and free ad‑supported services like Tubi and Roku Channel are gaining share as scripted TV output declines. Meanwhile, subscription platforms are raising prices while prioritizing returning series and unscripted formats over new prestige shows.
— If ad‑supported platforms dominate attention, content mixes, pricing power, and cultural production will tilt toward low‑cost unscripted and creator video, reshaping media economics and what audiences see.
Ted Gioia
2025.09.24
55% relevant
The article documents aggressive subscription price hikes and shrinking scripted output (Apple TV+ +30%, Disney+ price nearly tripled since launch; fewer scripted commissions), reinforcing the shift in audience economics that helps free, ad‑supported services gain share as paid services raise prices.
msmash
2025.09.17
100% relevant
The article cites YouTube’s lead in streaming, Tubi/Roku growth, FX’s 2022 scripted peak at 599 shows followed by declines, and Netflix’s shift to unscripted.
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