Gen Z Rejects Slogan Merch

High‑end 'activist' apparel is shifting from bold, declarative slogans to muted, weary messages as younger consumers turn away from peppy, on‑shirt politics. The Guardian’s $380 cashmere 'facts are sacred' sweaters and Lingua Franca’s pivot from 'Time’s Up' to 'Exhausted American' illustrate a retreat from 2020‑era virtue merch. — This marks a broader cooling of consumerist sloganeering as a political tool, pushing brands and media away from moral posturing toward subtler cultural strategies.