Generational platform divide on AI trust

A large, multi‑country YouGov survey finds that trust in AI‑generated content varies systematically by age cohort and by the platform where content appears, not just by content type. Younger and older users use different heuristics (platform cues, disclosure labels, source reputation) when deciding whether to believe or share AI content, creating segment‑specific risks and opportunities for brands and regulators. — If true, this means disclosure rules, platform policies and brand messaging need to be tailored by platform and audience rather than one‑size‑fits‑all approaches.