Grievance as brand commodity

Online outrage functions as a repeatable product: activists, influencers and algorithmic attention mechanics manufacture grievance because it yields identity, status, and commercial value. Brands and platforms respond not to truth but to attention signals, creating an ecosystem where manufactured grievance becomes a reliable lever of influence. — If grievance is treated as a commodity, it reframes regulation and corporate policy questions about moderation incentives, reputational risk, and the political economy of attention.