Half of Adults No Longer Moviegoers

A Pew survey finds only 53% of U.S. adults went to a movie theater in the past year, while industry datasets show 2025 ticket sales (~769.2M) remain well under early‑2000s peaks and pre‑pandemic volumes. The discrepancy with other polls (NRG: 77% for ages 12–74) also highlights how sampling and question framing can change apparent cultural participation rates. — If a mass audience no longer visits theaters, it reshapes local economies, advertising models, film financing, and who controls cultural visibility — platforms gain leverage while cinemas and municipal revenues suffer.