UK officials apply the friendly 'hub' label to everything from community services to offshore deportation centers, giving coercive or controversial policies a benign, managerial sheen. The soft branding reduces backlash and keeps implementations flexible and hard to scrutinize.
— If euphemisms systematically dampen opposition and obscure accountability, language choice becomes a central lever of democratic oversight and policy legitimacy.
Louis Elton
2025.08.25
100% relevant
Keir Starmer’s plan to label third‑country deportation sites as 'return hubs' and the reported 'muted reaction' to that framing.
← Back to All Ideas