Businesses are deliberately monetizing embodied human presence and authenticity (signed events, live interactions, in‑person curation) as a defensive strategy against low‑cost, mass‑produced AI content and fully automated retail. This creates demand for roles framed around visible humanity: curators, concierges, conversationalists, and caregivers.
— If real human presence becomes a deliberate product strategy, it reshapes labour demand, platform economics, and regulatory debates about automation and consumer protection.
Ted Gioia
2026.02.26
100% relevant
Alabama Booksmith’s requirement that authors physically sign books (guaranteeing sales and travel), Amazon’s closure of cashierless Fresh/Go stores, vinyl sales at gigs, and livestreaming as an antidote to AI content.
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