Incumbents see disruption, dodge pain

The standard tale is that market leaders miss disruptive change. This argues they usually see it—sometimes even help create it—but avoid the self‑cannibalizing transition that hurts current profits and power. The real risk is not myopia but managing the organizational pain and politics of reinvention. — It reframes how firms and policymakers should prepare for AI and platform shifts, focusing on governance that can absorb short‑term pain to survive long‑term change.