Instagram Pivots to Long‑Form Widescreen

Instagram is testing a widescreen longform format called 'Features' and expanding its TV app presence across major smart TV platforms. The company says it will try to make long and short videos 'symbiotic' so creators can publish long works and surface them as shorter Reels clips. — If Instagram succeeds, it further concentrates video distribution, reshapes creator economics, and shifts more living‑room attention from traditional TV and YouTube to a social‑first platform.