Tusi ('pink cocaine') spreads because it’s visually striking and status‑coded, not because of its chemistry—often containing no cocaine or 2CB. Its bright color, premium pricing, and social‑media virality let it displace traditional white powders and jump from Colombia to Spain and the UK.
— If illicit markets now optimize for shareable aesthetics, drug policy, platform moderation, and public‑health messaging must grapple with attention economics, not just pharmacology.
Max Daly
2025.10.01
100% relevant
Spain’s government calls pink cocaine one of the most significant recent drug‑market developments; TICTAC’s Trevor Shine says UK growth is fast, and the article details Instagram‑ready colors, packaging, and celebrity linkage.
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