The internet (and now AI prediction tools) destroys information scarcity that made live sporting events a 'must‑see' social ritual: ubiquitous highlights, instant spoilers, and predictive odds let fans consume outcomes piecemeal and reduce the value of shared, synchronous viewing. That undermines local team allegiance, appointment attendance, and the business model that depends on concentrated, live audiences.
— If true, the decline of scarcity premium will force leagues, cities, broadcasters, and advertisers to rethink revenue models, stadium financing, and the civic role of sports as community glue.
Matthew Yglesias
2026.01.02
100% relevant
Matthew Yglesias’ description of adopting a team, the changing pattern of attention since he moved to DC, and his point that the internet and AI predictions change how fans watch illustrate this dynamic.
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