Issue Breadth Beats Intensity

When an opinion is held by a large share of voters, even modest partisan splits on that issue can move more votes than very intense partisan agreement within a small group. The YouGov poll shows opposition to the Iran war (a broad majority) delivered far larger Democratic gains than the strongly partisan but much smaller group supporting transgender athletes. — This reframes campaign strategy and polarization debates: campaigns should prioritize expanding issue appeal (breadth) over deepening intensity among narrow bases because wide but moderately partisan issues determine margins.