Kidults Dominate Toy Spending

Adults now purchase a larger share of toys than preschoolers, with 'kidults' accounting for 28.5% of U.S. toy sales. The same blurring shows up in adult fandom around Labubu dolls, sing‑along screenings of animated films, 'cozy' video games, and YA fiction read mostly by adults. — A measurable shift of adult demand toward childlike media reshapes cultural production, retail strategy, and debates about the social meaning of adulthood.